The Digital Experience Company: Winning in the Digital Economy with Experience Insights
Written by Alfonso de la Nuez
Narrated by Alfonso de la Nuez
()
About this audiobook
Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising
Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.
It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.
It's the key to success in the digital age.
Related to The Digital Experience Company
Related audiobooks
Principles of Product Design Rating: 4 out of 5 stars4/5Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships Rating: 0 out of 5 stars0 ratingsProduct-Led Onboarding: How to Turn New Users Into Lifelong Customers Rating: 4 out of 5 stars4/5Artificial Intelligence Business Applications: Artificial Intelligence Marketing and Sales Applications Rating: 5 out of 5 stars5/5User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences Rating: 5 out of 5 stars5/5Driving Digital Strategy: A Guide to Reimagining Your Business Rating: 3 out of 5 stars3/5Age of Artificial Intelligence Rating: 0 out of 5 stars0 ratings101 UX Principles - Second Edition: Actionable Solutions for Product Design Success Rating: 5 out of 5 stars5/5Lean UX: Designing Great Products with Agile Teams 3E Rating: 4 out of 5 stars4/5Design for How People Think: Using Brain Science to Build Better Products Rating: 4 out of 5 stars4/5Laws of UX: Using Psychology to Design Better Products & Services Rating: 5 out of 5 stars5/5UX Design: A Field Guide To Process And Methodology For Timeless User Experience Rating: 1 out of 5 stars1/5Sweet Spot UX: Communicating User Experience to Stakeholders, Decision Makers and Other Humans Rating: 5 out of 5 stars5/5UX Research: Practical Techniques for Designing Better Products Rating: 0 out of 5 stars0 ratingsDesign-Driven Growth: Strategy & Case Studies For Product Shapers Rating: 4 out of 5 stars4/5How Design Makes The World Rating: 5 out of 5 stars5/5Lean UX: Designing Great Products with Agile Teams 2E Rating: 0 out of 5 stars0 ratingsDesigning for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition Rating: 0 out of 5 stars0 ratingsThe Laws of Simplicity: Design, Technology, Business, Life Rating: 4 out of 5 stars4/5Design Thinking Rating: 4 out of 5 stars4/5Discussing Design: Improving Communication and Collaboration through Critique Rating: 3 out of 5 stars3/5Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion Team Rating: 4 out of 5 stars4/5Mismatch: How Inclusion Shapes Design Rating: 4 out of 5 stars4/5DesignOps Handbook Rating: 4 out of 5 stars4/5User Story Mapping: Discover the Whole Story, Build the Right Product Rating: 4 out of 5 stars4/5Org Design for Design Orgs: Building and Managing In-House Design Teams Rating: 5 out of 5 stars5/5The Product Innovator’s Handbook: How to design and manufacture a product that people want to buy Rating: 0 out of 5 stars0 ratingsDesign Thinking in Business and It: Overview, Techniques and Example Workshop Rating: 4 out of 5 stars4/5
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5
Reviews for The Digital Experience Company
0 ratings0 reviews