Sweet Spot UX: Communicating User Experience to Stakeholders, Decision Makers and Other Humans

Written by Mike Newman

Narrated by Toby Hemmings

SWEET SPOT UX

This book will help you, the UX designer, develop a communication style that your business stakeholders or clients will understand, and elevate your career towards

better UX strategy and leadership.

This is not your typical UX book — it doesn’t focus on the things they teach you in a UX crash course. It won’t bombard you with a whole load of new techniques or preach about how to do UX design properly. What it will do is help you find ways to apply your craft more effectively inside your business by understanding better ways of communicating and building alignment within your organisation, or your client’s organisation.

WHY IS THIS IMPORTANT?

Often, the hardest part of UX isn’t knowing how to do the various methods — you can learn that stuff easily with little effort — it is taking the business you work for, and its stakeholders, on the journey to help them fully realise the value that UX brings. This book collects strategies and techniques from other UX professionals, combined with my own learnings and expertise, to guide you to a better UX practice of alignment between you, your business and its customers.

• Language: English
• Publisher: OMNE Publishing
• Release date: Jan 18, 2022
• ISBN: 9780645246322

Mike Newman

Mike Newman currently acts as a researcher and ghostwriter for clinicians, scientists and natural practitioners around the globe. Despite having an interest in both human and veterinary medicine from an early age, his work as a medical researcher and writer stemmed from when he developed lactose intolerance way back in the late 1990s. At the time information about the condition was thin on the ground, and ultimately he was forced to diagnose and treat himself - although his clinicians did manage to eventually add the condition to his medical history despite their lack of involvement. Yet, as he suspected, that wasn’t the end of the saga - Mike went on to develop a serious B12 deficiency involving significant neurological complications, some of which led to permanent injury.Again medical intervention was lacking, but what Mike also discovered was that even those professing to understand the subject rarely did in reality. To have any hope of returning to a functioning level of good health Mike realized he had to resort to self-help and the research he performed into his own situation has ultimately led to the creation of this book which, he hopes, will help many other sufferers - whether they are currently aware they are affected or not.

Reviews for Sweet Spot UX

[Michael Dollar Sign Brooks · Rating: 5 out of 5 stars]

As a new Product Designer this was extremely beneficial and made me a higher sense of confidence going into stakeholder meetings with a plan now.