Believe IT

Written by Jamie Kern Lima

Narrated by Jamie Kern Lima

#1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER

From the New York Times bestselling author of Worthy: How to Believe You Are Enough and Transform Your Life!

“Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx

ARE YOU READY TO BELIEVE IN YOU?

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe IT you’ll discover how to...
-Overcome self-doubt
-Gain the courage to take risks, an empower yourself and others
-Tune into and trust your own intuition
-Let go of your mistakes and insecurities
-Turn down the volume on your inner critic
-Handle the rejection, the haters, and the mean girls
-Boost your confidence
-Start your dream (and keep going!)
-And much more…

?If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

• Language: English
• Publisher: Simon & Schuster Audio
• Release date: Feb 23, 2021
• ISBN: 9781797118284

Jamie Kern Lima

Jamie Kern Lima is a New York Times bestselling author and founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of Believe IT, an instant New York Times, USA TODAY and #1 Wall Street Journal bestseller, and Worthy. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She’s also donating 100% of her author proceeds to Feeding America and Together Rising. Learn more at BelieveIt.com

Reviews for Believe IT

[motor.adiccion2022 · Rating: 5 out of 5 stars]

I'm grateful I came across this beautiful and inspiring book.
Thank you Jamie.

[Nessa Gonzalez · Rating: 5 out of 5 stars]

Thank you for your story! You’re a remodel to me.
Xoxo

[Kristina · Rating: 5 out of 5 stars]

Wonderful book with a powerful message. I loved listening her voice. So calming.

[Lynn Mercado · Rating: 5 out of 5 stars]

Amazing story, fantastic book. She is genuine, authentic and inspiring.

[Nicole Davidson · Rating: 5 out of 5 stars]

What a beautiful soul! This book feels like you're sprawled out on the couch with her catching up over ice cream.

[Janie · Rating: 5 out of 5 stars]

This book is so authentic
It’s Inspiring I will listen to it again

[Ozgun · Rating: 4 out of 5 stars]

Very well written and very well read.
I've found lots of motivation, inspiration, belief and trust in this book. I recommend it to every (aspiring) (female) entrepreneur.

[yasmin · Rating: 5 out of 5 stars]

This book pleasantly surprised me. Yes it is her story and inspirational as expected, but it's also real and doesn't feel like her ego trip nor patronizing. Listening to the audiobook was like having your own personal champion cheering you on. She authentically gave the feeling she does believe anyone can do anything and shares many nuggets of excellent advice.

[Kris Horrell · Rating: 5 out of 5 stars]

Unbelievable. Her story is touching, her message is inspiring and her authenticity is humbling. I just love it and her. What an amazing gift she has given to the world.

[Joseph Tindal · Rating: 5 out of 5 stars]

This book is incredibly inspiring! A must-read for entrepreneurs! 10/10 recommend.

[Maria · Rating: 5 out of 5 stars]

Really enjoyed this reading, has many good life lessons, loved it

[Wendy Law · Rating: 5 out of 5 stars]

Wowwwww! Every woman should read this. I’m so inspired and motivated now. Thank you.

[Angela Douglas · Rating: 4 out of 5 stars]

Great Book. Love her insight and story. Inspirational. Her transparency is refreshing.

[Jayme Nelson · Rating: 5 out of 5 stars]

So amazing and inspiring! Funny and raw and real and timely!

[kilian · Rating: 5 out of 5 stars]

I love it. No just the content, but also how it is read.

[Katy Wheeler · Rating: 5 out of 5 stars]

Such an amazing story from an amazing woman. This book spoke to me in so many ways, on so many levels. I’m grateful Jamie chose to share her story and it’s amazing when authors read the audio book themselves as she did. Loved it, highly recommend for women of all ages and spaces.

[alex · Rating: 5 out of 5 stars]

This is an honest sharing of what it really takes to succeed in business and life, and how to engage in the personal work to become the best you possible. Jamie discloses her naked truths with grace and faith - totally authentically - with love. This is a must read for anyone who seriously seeks to contribute positively and greatly in their world.

[jacqueline remillard · Rating: 3 out of 5 stars]

Somewhat inspirational, but she is obsessed with Oprah. Half the book refers to Oprah. Annoying.

[Gene Mortensen · Rating: 5 out of 5 stars]

This is by far one of the best audio books I've ever listened to in my LIFE!!! Jamie, you spoke to my heart ❤ through every chapter - so much so that my eyes filled with tears of connection, warmth , and joyous love for YOU and ME. You have made my future that much brighter with your words!! I LOVE YOU! Thank you for never giving up and helping to pave the way for all of us to BELIEVE! YOU INSPIRE ME!! Your words have reinforced my passion. ---AND--- I am going to follow in your footsteps with my Tuk-It product!! I truly BELIEVE IT!!
much Love,
TammyQ

[Manuel Cerrato · Rating: 5 out of 5 stars]

Amazing book! Highly recommended, you won’t regret it. God bless you!

[S L Crawford · Rating: 5 out of 5 stars]

Loved it, Jamie is just a real woman with real struggles, willing to share to help us!

[Christy Enebeli · Rating: 5 out of 5 stars]

I hear you Jamie! I will do my best to give expression to the glint of passion burning in my heart.

Thanks for sharing your story, the book seem to me as a friendly letter from a good heart to another,
It is full of insightful truths laced with warmth and love.

Wishing you more success

[Bella · Rating: 5 out of 5 stars]

What an amazingly powerful story! I love how authentic and vulnerable Jamie is in her storytelling. She gives you all of her in such a way that has you connecting and seeing yourself walking alongside her during her journey. Although not considered a religious or spiritual book, I love how she threads her reliance on God and His calling on her life throughout her story. It's inspirational. It's raw. It's authentic. It's real talk...

[Hannah · Rating: 5 out of 5 stars]

This was a very encouraging book! Seeing the real robber hind the scenes of building $1 billion company is truly inspiring.

[Emma Courtney · Rating: 4 out of 5 stars]

It was great hearing this woman's back story, especially while I was applying make up from her range! The only thing I didn't enjoy was the end few chapters which were heavily religious and God focused. It made me sad she was giving all the success she achieved and the amazing things that have happened down to God, rather than her sheer grit & determination. I ended up skipping the final 2 chapters.

[OffRoadEngineer · Rating: 5 out of 5 stars]

It’s hard to lead the calvary if u think you look funny on a horse. This is a great inspirational story.

[Ademowo Slinkiest Eniola · Rating: 5 out of 5 stars]

I never leave a review but this is SO GOOD!!!!!!
Highlyyyyy recommend ????

[caritiito · Rating: 5 out of 5 stars]

Great book, empowers everyone, good insights and amazing experiences shared

[Antoinette Van Niekerk · Rating: 5 out of 5 stars]

Loved this book. Thanks for sharing your journey with us

[Andres Navas · Rating: 4 out of 5 stars]

Very well written easy entertaining and inspiring. Very well read