22 Immutable Laws of Branding

Written by Al Ries and Laura Ries

Narrated by Al Ries and Laura Ries

Branding.

Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out:

• Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging
• How to define your category. . . even if you're not first to market
• How overbranding equals underwhelming
• Why good old-fashioned publicity may be the missing link in the brand-building process
• Why giving your brand the right name is perhaps more important than the brand itself

And perhaps most important of all:

• How to own a word in the mind of the consumer.

Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

• Language: English
• Publisher: HarperCollins
• Release date: Jul 19, 2005
• ISBN: 9780060871017

Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Reviews for 22 Immutable Laws of Branding

[Anish Mon · Rating: 3 out of 5 stars]

concept is good. But the laws seems overlapping and repetitive. In the outset I felt like these 22 lows can be summarized in to 6 or 7 utmost.

[pmcoding.uk · Rating: 5 out of 5 stars]

Very good book, to the point, no unnecessary content and with good examples.

[Cameron Walker · Rating: 5 out of 5 stars]

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[Kica Mama · Rating: 5 out of 5 stars]

Love it :) Such a treasure of good informations :)

[Lewis Rivers · Rating: 5 out of 5 stars]

The information is real good for brand hyper focused planning. Thanks

[Ayah Abdin · Rating: 4 out of 5 stars]

Informative but wasn’t blown away. Quick and easy read.

[Simon Winge · Rating: 5 out of 5 stars]

Good book for understanding branding and the importance of not to broaden your brand to thick.

[Chima · Rating: 5 out of 5 stars]

Excellent app. Works very well on my HTC One M9+

[Reggie Wilkins · Rating: 5 out of 5 stars]

Great book with wonderful information about branding. Any future business owner should read or listen to this

[Maxwell Osei · Rating: 5 out of 5 stars]

Clear and to the point, very beneficial for the industry.

[sparkvision · Rating: 4 out of 5 stars]

Some of out date information but really good concepts.

[jpsnow · Rating: 4 out of 5 stars]

This is an excellent introduction to branding, why it's important, and how to do it right. What I found most helpful was their emphasis on not complicating or diluting a brand; with new product extensions or as an umbrella for multiple lines and business units. The book is organized in quick chapters, each highlighting one law. Each chapter is also prefaced with a solid example. I read the 1998 version, and found their points even more credible based on the longevity of the brand cases they cited.