Audiobook10 hours
Choose Your Customer: How to Compete Against the Digital Giants and Thrive
Written by Jonathan L. S. Byrnes and John S. Wass
Narrated by Chris Sorensen
Rating: 0 out of 5 stars
()
About this audiobook
Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive-and win-in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.
Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: identify the customers who are the most profitable-and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market.
From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.
Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: identify the customers who are the most profitable-and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market.
From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.
Related to Choose Your Customer
Related audiobooks
The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies Rating: 0 out of 5 stars0 ratingsRevenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Rating: 2 out of 5 stars2/5The Customer-Base Audit: The First Step on the Journey to Customer Centricity Rating: 0 out of 5 stars0 ratingsBusiness Model Shifts: Six Ways to Create New Value For Customers Rating: 5 out of 5 stars5/5Customer Innovation: Customer-centric Strategy for Enduring Growth Rating: 4 out of 5 stars4/5Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Rating: 5 out of 5 stars5/5Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Rating: 5 out of 5 stars5/5The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rating: 4 out of 5 stars4/5Outsizing: Strategies to Grow Your Business, Profits, and Potential Rating: 5 out of 5 stars5/5Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratingsPredictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Rating: 4 out of 5 stars4/5Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Rating: 5 out of 5 stars5/5Tilt: Shifting Your Strategy from Products to Customers Rating: 4 out of 5 stars4/5Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Rating: 4 out of 5 stars4/5Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Rating: 0 out of 5 stars0 ratingsSales Management That Works: How to Sell in a World that Never Stops Changing Rating: 5 out of 5 stars5/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Rating: 4 out of 5 stars4/5The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Rating: 3 out of 5 stars3/5The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Rating: 4 out of 5 stars4/5Follow the Feeling: Brand Building in a Noisy World Rating: 5 out of 5 stars5/5Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Rating: 4 out of 5 stars4/5The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers Rating: 5 out of 5 stars5/5
Strategic Planning For You
Learn and Understand Business Analysis Rating: 4 out of 5 stars4/5The Toyota Way (Second Edition): 14 Management Principles from the World's Greatest Manufacturer Rating: 4 out of 5 stars4/5Small Business For Dummies: 5th Edition Rating: 5 out of 5 stars5/5Artificial Intelligence: The Insights You Need from Harvard Business Review Rating: 5 out of 5 stars5/5Creating a Business Plan For Dummies Rating: 4 out of 5 stars4/5Beyond Booked Solid: Your Business, Your Life, Your Way - It's All Inside Rating: 4 out of 5 stars4/5Reframing Organizations: Artistry, Choice, and Leadership, 7th Edition Rating: 5 out of 5 stars5/5Change or Die Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5Game Theory and Strategy Explained Rating: 4 out of 5 stars4/5I'll Make You an Offer You Can't Refuse: Insider Business Tips from a Former Mob Boss (NelsonFree) Rating: 5 out of 5 stars5/5The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown Rating: 4 out of 5 stars4/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 5 out of 5 stars5/5Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity Rating: 5 out of 5 stars5/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 5 out of 5 stars5/5Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Rating: 4 out of 5 stars4/5Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects Rating: 5 out of 5 stars5/5Doing Agile Right: Transformation Without Chaos Rating: 4 out of 5 stars4/5Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World Rating: 5 out of 5 stars5/5SYSTEMology: Create time, reduce errors and scale your profits with proven business systems Rating: 5 out of 5 stars5/5HBR's 10 Must Reads on Managing Yourself, Vol. 2 Rating: 4 out of 5 stars4/5The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World Rating: 4 out of 5 stars4/5The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation Rating: 4 out of 5 stars4/5Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on AI, Analytics, and the New Machine Age Rating: 5 out of 5 stars5/5The Heart of Business: Leadership Principles for the Next Era of Capitalism Rating: 5 out of 5 stars5/5
Reviews for Choose Your Customer
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews