Audiobook6 hours
Business At the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors
Written by John M. Bernard
Narrated by Don Hagen
Rating: 3.5 out of 5 stars
3.5/5
()
About this audiobook
At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?
Business at the Speed of Now outlines principles and practices that forward-thinking managers can use to enhance customer experience, reduce costs, and drive growth. Three major game changers have accelerated business today. Social media creates vast powerful communities by instantly connecting people inside and outside an organization. Cloud computing provides workers access to the resources they need to resolve issues the moment they arise. And the Millennial mindset demands that it all happens now. Business at the Speed of Now presents systematic advice on how to build an integrated, engaging, and transparent management system, enabled by cloud computing and internal social networks.
Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time.
Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.
Business at the Speed of Now outlines principles and practices that forward-thinking managers can use to enhance customer experience, reduce costs, and drive growth. Three major game changers have accelerated business today. Social media creates vast powerful communities by instantly connecting people inside and outside an organization. Cloud computing provides workers access to the resources they need to resolve issues the moment they arise. And the Millennial mindset demands that it all happens now. Business at the Speed of Now presents systematic advice on how to build an integrated, engaging, and transparent management system, enabled by cloud computing and internal social networks.
Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time.
Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.
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Reviews for Business At the Speed of Now
Rating: 3.6666666666666665 out of 5 stars
3.5/5
6 ratings1 review
- Rating: 5 out of 5 stars5/5Modern businesses are grappling with a changing environment and changing marketplace. Customers are demanding more and more customized products and failure to deliver can result in immediate and widespread reputation damage inflicted by social media tweets, shares, and evaluations. How do we make sense of it all and how should we respond?John Bernard is well equipped to answer this question. John, though his company Mass Ingenuity, has helped his clients — which have included major companies and most of the state governments in the Pacific Northwest — sort through this problem. Now, he has distilled his method with his book, Business at the Speed of Now.The “big shift” is characterized as a transition from mass production to mass customization. This big shift is being powered by three strong trends: rise of social media, shift toward cloud computing, and coming of age of millennials. The result is a demand for significantly shorter sense-act cycles for business and the ability for companies to treat each customer with a customized solution and personal touch. Companies that can achieve this shift will thrive, those that don’t will die.John describes the end result as a “system of management” and in the book describes their approach from assessment, determination of fundamentals, and discovery of breakthroughs. The book illustrates these steps with stories from his consulting experiences.One of the stories I liked in particular told how a company front line manager took a customer’s complaint but couldn’t act on it. The employee had to pass the complaint “up the chain” for approval of the company’s response. Although this arrived several days later, the damage to the company’s reputation for this customer was already done. In other words, don’t push the information to a decision maker, push the decision authority to the employees on the front line that already have the information.