In this case, the journey to establishing a successful six-figure business on Amazon.com began by abandoning an outdated ‘set and forget’ approach. The initial strategy involved a two-year-old Amazon Marketplace store that had been outsourced to a third-party based in New Zealand. Despite generating poor sales revenue, the store garnered favourable reviews, ratings, and displayed a strong brand image, including control over the crucial ‘buy box'.
Notably, Shopify data indicated that the US ranked as the third most significant traffic source for our brand's direct-to-consumer website, trailing behind New Zealand and Australia, even without advertising on prominent platforms like Google or Facebook in the US.
Thus, it was time to liberate ourselves from limitations,
