31 min listen
How Mid-Level and Direct Response Can Partner Together
How Mid-Level and Direct Response Can Partner Together
ratings:
Length:
26 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
Building a partnership between mid-level and direct response is crucial to your organization’s success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.
For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.
Show Highlights: In this episode, you’ll learn about…
The difference between a high-touch direct mail campaign and a relational mid-level approach
Creative ways that organizations can promote collaboration between mid-level and direct response teams
Barriers that prevent these groups from coordinating their donor outreach
For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.
Show Highlights: In this episode, you’ll learn about…
The difference between a high-touch direct mail campaign and a relational mid-level approach
Creative ways that organizations can promote collaboration between mid-level and direct response teams
Barriers that prevent these groups from coordinating their donor outreach
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (100)
Using Technology to Connect with Donors – with Greg Warner by Nothing But Major Gifts