In the digital age where communication is more visual than ever, having a cohesive brand identity is not just beneficial—it's essential. In this enlightening episode, Sarah speaks with Lidia Varesco Racoma, a Chicago-based designer who specializes in strategic branding and marketing design for nonprofits and small businesses. With over two decades of experience, Lidia brings a wealth of knowledge on the importance and impact of a well-crafted brand guide. My guest for this episode is Lidia Varesco Racoma, a designer out of Chicago who empowers organizations and entrepreneurs to make a change through strategic branding and marketing design. With over two decades of experience, Lidia is known not only for her ability to express a client’s mission but also for her friendly, approachable working style. She is a blogger and speaker and leads branding and creative marketing workshops for nonprofits and small businesses all over the world. Lidia is active in the nonprofit and marketing communities, currently serving on the Communications Committee for AMA Chicago as Graphics Manager, as well as a Co-chair of the Marketing & Communications Committee for the Association of Consultants to Nonprofits (ACN) with a past position on the board of directors. She has also served on the Association Forum’s Content Working Group as a content creator. Lidia Varesco Design is a certified woman-owned business (WBE/WOSB) and celebrated 20 years in business in November 2020.   Here's what to expect during the episode: What Is A Brand Guide The The Key Parts Of A Brand Guide The Importance Of Your Brand Guide For AI The Evolution Of Brand Guides And Their Future Simple Steps For Getting Started Connect with Lidia! Blog www.lsvdesign.com https://lsvdesign.com/blog/ Facebook www.facebook.com/lsvdesign Instagram www.instagram.com/lsvdesign LinkedIn https://www.linkedin.com/in/lsvdesign Lsvdesign Medium https://lsvdesign.medium.com/ NonprofitBrandingChecklisthttps://bit.ly/nonprofitbrandingchecklist Social Media Brand Guide Templatehttp://bit.ly/SMBrandGuideTemplate Creating a Nonprofit Brand Guide: A How-To Guide and Checklist Join the PivotGround newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn. Connect with your host Sarah Olivieri: On LinkedIn>> On Facebook>> Subscribe on YouTube>>