My guest today is Lidia Varesco Racoma. Lidia is a brand strategist and marketing designer and has been working with nonprofits since she started her design career 20+ years ago. Through her company, Lidia Varesco Design, Lidia empowers nonprofits, associations, higher ed and entrepreneurs to make a change through strategic branding and creative marketing design. Since 2000, she has helped her clients get their message out and reach the right people. She blogs about branding and marketing and leads workshops for nonprofits and small businesses. Lidia is active in the local nonprofit community as a volunteer/member of Association Forum, as well as serving on the board of directors for the Association of Consultants to Nonprofits (ACN) as Director of Marketing and Communications. We talk about why branding is important and the results you can expect from brand consistency for your nonprofit. You can connect with Lidia by emailing her: lidia@lsvdesign.com. And grab a free smart branding worksheet and check out her blog at her website: http://lsvdesign.com/ She also has a Nonprofit Brand Guide for you here. Be sure to subscribe to Inspired Nonprofit Leadership so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let me know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook. To learn more about our previous guests, listen to past episodes, and get to know your host, go to: Hiland Consulting Get the free gift Mary has for you by going to 6 Steps to Unleash Your Board's Potential. Connect with Mary: LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook group: https://www.facebook.com/groups/Inspirednonprofitleadership/ Website: https://www.hilandconsulting.org/ Company Facebook: https://www.facebook.com/hilandconsulting