In this captivating podcast episode, our host, Rion Willard has the pleasure of deep-diving into a 'Masterclass in Marketing Luxury Design' with Eric Clough of 212 Box. The conversation unveils the delicate balance between transitioning disciplines and the excitement of venturing into new territories, notably the film industry. The hosts reflect on the Houston Penthouse project, hinting at the client's satisfaction and the project's publicity outcome. They share anecdotes about eventful tour stops and the challenges of launching in Houston, sparking curiosity about the project's journey. Discover the secrets behind the Houston Penthouse project. Unveil the art of crafting a unique client experience in high-end residential architecture. Delve into the intersection of creativity and marketing in architecture firms. Explore the tantalizing allure of secret projects and international ventures. To learn more about Eric, visit his:  Website: https://212box.com/ Instagram: https://www.instagram.com/_212box/ Facebook: https://www.facebook.com/212box ► Transcription: https://otter.ai/u/kyV8dDNdeqD6EGueBWS99e1FgBU?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!