Amazon is a massive success in part because of its principle of ‘working backwards’. Starting with the customer and working backwards to the technology has been Amazon’s core belief since the beginning, and is key to how the company operates. This week, episode 173 of The Digital Agency Growth Podcast is about working backwards: both the methodology and the book written by Colin and his co-author Bill Carr.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Colin Bryar shares the importance of not being afraid to fail to innovate and actionable steps you can take right now to improve your hiring process based on your leadership principles. Colin Bryar co-authored Working Backwards: Insights, Stories, and Secrets from Inside Amazon, a first-person account of how Amazon created and implemented the principles and processes that have made it successful. Colin spent 12 years at Amazon where he earned the moniker “Jeff’s Shadow”, after working alongside Bezos attending meetings, traveling with, and discussing work and life as his Technical Advisor. Colin has served as COO of IMDb and RedMart, and is co-founder of Working Backwards, LLC where we help companies learn how to work backwards. In this episode, Dan and Colin discuss the following:Single-threaded leadership and what that means.The bar-raiser process for hiring, how it worked at Amazon, and how it can work for your agency.The importance of measuring inputs, not outputs.What really makes Jeff Bezos different than anyone who has worked alongside him.Don’t forget to check out Working Backward: Insights, Stories, and Secrets from Inside Amazon and let us know your thoughts on the book.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH COLIN:Working BackwardsLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.