Apple was faced with a choice: Stick with the familiar and milk the iPhone business for all it’s worth, or throw familiarity out the window to pave a new iPhone journey for the next 10 years. Apple chose the latter, and iPhone X is the byproduct. Episode 111 is dedicated to discussing iPhone X. We begin by going over Apple's motivation behind iPhone X. The discussion then turns to my initial impressions and thoughts from using the device. We go over Apple's strategy regarding iPhone X reviews and conclude with Apple's ultimate goal with iPhone X. Receive my analysis and perspective on Apple throughout the week via exclusive daily emails. To sign up, visit AboveAvalon.com/membership.