This week marks the tenth anniversary of Apple launching the iPhone. Episode 101 is focused on how ten years of iPhone sales changed Apple. After going over three sets of data that stand out when thinking about the iPhone, we take a closer look at three lessons Apple learned from iPhone (ambition, control, platform). The episode concludes with a discussion of how the iPhone's legacy is already beginning to appear. Receive my analysis and perspective on Apple throughout the week via exclusive daily emails. To sign up, visit AboveAvalon.com/membership.