Apple's product strategy has been receiving more attention lately as voice-first and AI-first become buzzwords in Silicon Valley. Episode 109 is dedicated to discussing the vision behind Apple's product strategy. We begin by analyzing Apple's current product strategy and how the company's four major product categories are connected to each other. The discussion then turns to Apple's shifting product priorities. This brings us to Apple's grand vision and how there is a role for design to play in entirely new industries. After discussing issues and roadblocks Apple has faced following its grand vision, we conclude with how HomePod marketing sheds light on Apple's inevitable product path. Receive my analysis and perspective on Apple throughout the week via exclusive daily emails. To sign up, visit AboveAvalon.com/membership.