The amount of risk Apple is taking with iPhone X should not be underestimated. Episode 108 takes a closer look at how Apple is displaying courage by not letting fear of change and customer rejection dictate iPhone design decisions. The discussion begins with my iPhone X impressions. We then go over how the iPhone X fits within Apple's overall iPhone strategy. We go over examples of how Apple has displayed courage with iPhone in the past and why design has such a large impact on iPhone's future. The episode concludes by comparing Apple's approach to design with Samsung's approach. Receive my analysis and perspective on Apple throughout the week via exclusive daily emails. To sign up, visit AboveAvalon.com/membership.