iPhone XS isn't an all-new iPhone. It's a new iPhone X. So, what does that mean? I don't think Apple intends iPhone X owners to rush out and upgrade to iPhone XS, industry insiders, tech enthusiasts, and those on yearly programs, will of course do just that. Rather, I think Apple intends these new models to appeal to those who didn't yet make the leap to an all-new iPhone. Those who always avoid rev. A boards, or who stuck with Android or with the Home button, or who were simply waiting on a bigger screen. And, I think for them, iPhone XS or iPhone XS Max are exactly the new phones they've been waiting for. (Unless they want to wait for iPhone XR...?) SPONSOR: Brilliant Go to http://brilliant.org/vector and sign up for free. First 200 people get 20% off the premium course! LINKS: iPhone XS + Max Review: The best damn product Apple's ever made, take 2 MORE: Gear: https://kit.com/reneritchie Podcast: http://applepodcasts.com/vector Twitter: https://twitter.com/reneritchie Instagram: https://instagram.com/reneritchie SUBSCRIBE: Apple Podcasts Overcast Pocket Casts Castro RSS YouTube