Apple *finally* revealed its new iPhone lineup, after what feels like a year of hype, leaks and rumors. It's premium device: The iPhone X (as in the roman numeral ten, not the letter "x"). We geek out on all the new tech packed into the phone and break down what sets it apart from the iPhone 8 and 8 plus, also announced today. Plus, a new Apple Watch and upgrades to Apple TV. Follow all our tech coverage at GeekWire.com and subscribe to our live behind-the-scenes videos on GearLive, youtube.com/gearliveSupport the show: http://youtube.com/gearlive/joinSee omnystudio.com/listener for privacy information.