General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands.Find out more about Sassenach Spirits here.More info about MHW at https://www.mhwltd.com/Follow us on LinkedIn at https://www.linkedin.com/company/mhw-ltd/