An action-packed episode as we get the story behind the story of the latest edition, the 13th, of Canada's Food Price Report, plus hear all about Sylvain's day testifying in Ottawa in front of the parliamentary committee on the cost of food along with a whole cast of characters.Our special guest for this episode is Kelly Long, CEO of Noble Premium Bison.  https://noblepremiumbison.com/ A reminder to the people not to sleep on, as the kids would say, our most excellent interview with Christine Cruz-Clarke, CEO of Balzac's Coffee, recorded live in person at the Coffee Association of Canada's conference here in Toronto… We stop in with our good friends Gurth Pretty and Maelle Rey-Marechal from SIAL at Gurth's Lakeview Cheese - getting all geared up for SIAL here in Toronto in May - we are once again the official podcast of SIAL!We should also mention that once again, we are sponsoring the Canadian Grand Prix New Product Awards, presented by Retail Council of Canada, the deadline for submissions is December 31, 2022Canada's Food Price ReportCooking with Bison!About KellyIn 2004, Kelly Long introduced Canadian bison to an eager yet untapped European market. An award-winning agricultural entrepreneur and marketer, Kelly and her husband and partner, Pieter Spinder, grew the company and their business to ultimately become a valuable acquisition for one of the largest bison producers in North America.Fast forward to 2017 with a new brand, Noble Premium Bison, a new partner, producer Doug Griller, and a new mission - to position Canadian grass-raised bison as the meat to beat, and make Noble Premium Bison one of the most sought-after red meat products at both retail and foodservice in both Canada and Europe.Kelly brings a wealth of knowledge in the vertical integration of raising, producing, and exporting premium bison meat. As CEO of Noble Premium Bison, Kelly Long believes in elevating the bar in all aspects of business. As one of Canada’s recognized female entrepreneurs, Kelly continues to be at the forefront of the bison industry—an industry trending towards species sustainability, land regeneration and consumer transparency.  About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting pract