In this opening episode, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Exactly how much more expensive is it to run dull communications than engaging ones? And what can we learn from people who can’t afford to bore their audiences? Adam and Peter's conversation explores: Why we should be much more intolerant of dull external and internal communication than we areA simple test: ‘The six slide rule’How we can make dull itself more interesting to those we need to change - by putting a concrete cost on itPeter’s new analysis, and what it revealsSo why is it that so many well-intentioned, smart people are choosing to be dull?A look ahead to the future guests on the podcast: people whose job it is to make dull subjects interesting, and the two kinds of things we’ll learn from them3 things you can do tomorrow__Download Peter's slides on The Cost of Dull here: https://thechallengerproject.com/blog/the-cost-of-dull-with-peter-fieldFollow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.