In this episode, Adam talks with Norman Stiles, for 20 years the Head Writer on Sesame Street, about the pioneering pairing of entertainers and educators that changed the educational life of a generation. And how success lay in a very simple ambition that has fascinating implications for us all. Sesame Street made something possible that people thought couldn’t be done. What can it teach us about the audiences we want to really engage?Watch the classic Sesame Street scenes that Norman refers to during the conversation:Grover really wants us to learn near and farErnie answers the Count's telephoneTelly tries to help Elmo get over his fear of clownsBig Bird learns about 'just because' and says goodbye to Mr Hooper----Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.