How much does your reputation matter to you? Obviously, we don't want people around us saying horrible things about us, but for some people, that can matter far more than for others. How important is reputation to those best performers? What role does having a clearly defined identity play in helping performance? It turns out, quite a lot. Our Values and Identity play a pivotal role based on the experiences of authors of a new book 'Learned Excellence', findings we can all apply to improve our own performance.