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    How Tangerine took aim at bleak banks with a Severance-style ad

    How Tangerine took aim at bleak banks with a Severance-style ad

    FromThe Drum: Anatomy of an Ad

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    How Tangerine took aim at bleak banks with a Severance-style ad

    FromThe Drum: Anatomy of an Ad

    ratings:
    Length:
    28 minutes
    Released:
    Apr 11, 2023
    Format:
    Podcast episode

    Description

    This week's guests are Aaron Starkman, who is global chief creative officer at Rethink Canada and John Rocco, head of global brand at Scotiabank/ Tangerine. In this fascinating and often hilarious chat we dive into the latest work for the bank that got so many people talking.  Hosted on Acast. See acast.com/privacy for more information.
    Released:
    Apr 11, 2023
    Format:
    Podcast episode

    Titles in the series (20)

    The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes. Hosted on Acast. See acast.com/privacy for more information.