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    How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

    How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

    FromThe Drum: Anatomy of an Ad

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    How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

    FromThe Drum: Anatomy of an Ad

    ratings:
    Length:
    22 minutes
    Released:
    Mar 27, 2023
    Format:
    Podcast episode

    Description

    My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign. Hosted on Acast. See acast.com/privacy for more information.
    Released:
    Mar 27, 2023
    Format:
    Podcast episode

    Titles in the series (20)

    The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes. Hosted on Acast. See acast.com/privacy for more information.