60 min listen
Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Danger of Integrated Studios + Ad Networks: Applovin and Zynga
ratings:
Length:
77 minutes
Released:
Mar 22, 2021
Format:
Podcast episode
Description
Recently Applovin a major ad network and games studio - announced the acquisition of Adjust which is a company known as an MMP or mobile measurement partner.
Zynga recently announced its intentions of acquiring an ad network including supply and demand side tech, mediation, and an MMP
We discuss the potential implications of these kinds of vertically integrated acquisitions with a games studio business pose a number of conflicts and dangers to potential customers of the ad networks.
Speakers:
Josh Chandley - COO of WildCard Games and current customer of AL
Josh Burns - Founder of DigitalDevConnect, A games industry veteran and neutral party
Filippo De Rose - Head of Growth at Trap Light, also previously at Pixelberry and a former customer of AL
Aviad Dadon - Chief Strategy Officer at Bidshake
Moderator:
Joe Kim - CEO LILA Games
---
Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
Zynga recently announced its intentions of acquiring an ad network including supply and demand side tech, mediation, and an MMP
We discuss the potential implications of these kinds of vertically integrated acquisitions with a games studio business pose a number of conflicts and dangers to potential customers of the ad networks.
Speakers:
Josh Chandley - COO of WildCard Games and current customer of AL
Josh Burns - Founder of DigitalDevConnect, A games industry veteran and neutral party
Filippo De Rose - Head of Growth at Trap Light, also previously at Pixelberry and a former customer of AL
Aviad Dadon - Chief Strategy Officer at Bidshake
Moderator:
Joe Kim - CEO LILA Games
---
Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
Released:
Mar 22, 2021
Format:
Podcast episode
Titles in the series (100)
#2 Leading and Managing Game Designers by Deconstructor of Fun