This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons. Hosted on Acast. See acast.com/privacy for more information.