In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Adam Montiel, a local radio broadcaster renowned for his program “Up and Adam.” They delve into the complexities of automotive repair and the similarities across professions requiring specialized knowledge, such as winemaking and medicine.Jimmy addresses the delicate balance between fair pricing and delivering top-notch service, underscoring the necessity to foster client trust. Meanwhile, Adam champions the power of authentic marketing and candid interaction with the community.00:00 Personalize speech, avoid generalizing, and enhance radio broadcast.07:23 Regret not learning Spanish and car knowledge.15:00 Choosing trustworthy veterinary care for your pet.16:08 Running a fair business requires financial balance.23:06 Approach technical issues with calm confidence.28:03 A Creative automotive mindset allows a unique problem-solving approach.34:29 Auto-shop workers need better pay and leadership.38:30 Leadership qualities extend beyond managerial positions in automotive.44:30 The Auto industry resells parts to maintain profitability.46:41 Quality service with a three-year warranty explained.55:17 Customers should use Yelp judiciously for reviews.59:52 Mobile mechanics undercutting industry, compromising quality work.01:02:54 Advanced technology seamlessly powers electric vehicle motors.01:11:21 Differentiate networking from building meaningful community relationships.01:12:50 Supporting community, educating, and creating engagement.01:18:20 Share, educate, behind-the-scenes content on social media.