Steve Wunker worked closely with Harvard Business School professor Clayton Christensen, who first popularized the concept of "jobs to be done." After serving for over five years as a Senior Partner at Innosight, the consulting firm founded by Christensen, in 2009 Steve started his own firm, New Markets Advisors. In 2017, Steve co-authored the book Jobs to be Done: A Roadmap for Customer-Centered Innovation. In this episode, Steve provides an overview of the Jobs to be Done approach. For more info on Jobs to be Done visit: https://www.newmarketsadvisors.com/jobs-to-be-done-book.html For more info on New Markets Advisors visit: https://www.newmarketsadvisors.com/