Adam, Joanna, and Zach examine recent survey data that shows that, contrary to popular belief, the audience for non-alcoholic drinks is overwhelming made up of people who also drink alcohol, and that the growth in the NA sector is not in fact a sign that more Americans are turning away from alcohol, but in fact are looking for other interesting drinks to supplement, not supplant, the alcoholic drinks they love. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Polar Seltzer Ginger Lime MuleJoanna is drinking: Mignonette Gibson at The Tusk BarAdam is drinking: La Rioja Alta Gran Reserva RiojaInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.