Mike Mejer, CEO of Green Lane Communications, has a passion for helping cannabis businesses succeed.  Our latest episode of The Dime Podcast features Mike and his extensive knowledge on Cannabis branding.Featured in today’s Episode: Importance of relationships in cannabis Establishing cannabis professionalism Building cannabis brands Connect cannabis professionalsGreen Lane Communication is a public relations and marketing firm that connects cannabis leaders to media and press opportunities to increase brand awareness, establish credibility, earn consumers' trust, and to penetrate one of the most competitive industries at scale.