“If I wouldn’t measure it I wouldn’t know it!” or “Build, Measure, Learn! ”These quotes could be from any engineer building new digital services, observing them in production and based on that learn how to improve their software.They are however from Bernhard Dominguez, Digital Consultant at FACTOR, who we invited to the show. Bernhard highlights a lot of parallels between his work planning and executing digital marketing strategies and the world we live in: designing, operating and optimizing complex software systems.Tune in and learn about how important it is to understand your real target groups (=end users), how to define clear goals (=SLOs), how to change from campaign to funnel activities (=User Journeys) and why it is so important to get an outsider’s opinion before implementing your next big project! (=We have always done it this way) If you want to follow up with Bernhard and his work check out the following links we discussed during the podcast:Bernhard on LinkedInFACTORPodcast (German): Newsletter MarketingPodcast (German): Build - Measure - Learn