First Ascent Coffee Roasters might be best known for their instant coffee. So in this conversation, FA owner and partner and coffee roaster, Sam Higby discusses the difference between very good and very bad instant coffee; light roasts vs. dark roast; the brewing process; brewing coffee at altitude; how to make great coffee on a budget; and more.TOPICS & TIMESSam’s background (4:25)First Ascent Coffee (9:32)History of instant coffee & what makes it good or bad (10:13)Light Roasts vs Dark Roasts (22:17)The roasting process (30:52)Graders vs Sommeliers (34:22)Hot sauce, hops, & dark roasts (37:16)Brewing at altitude (42:13)Grinding & Grinders (46:03)Extraction / grind size (51:17)Different brewing methods (54:23)How to do good coffee on a budget (58:04)Whiskey Taste (1:09:34)OUR OTHER PODCASTSBlister PodcastBikes & Big IdeasOff the CouchGEAR:30 Hosted on Acast. See acast.com/privacy for more information.