Cyrus Rustom teaches strength through struggle. He has been coaching nutrition, fitness, health and peak performance for 13 years. Prior to his fitness industry career, he served as Royal Marines Commandos for 5 years, including a tour in Afghanistan on Operation Herrick 2006. His style of coaching is tough love. Cyrus almost died in a life-threatening incident in Afghanistan and bounced back to grow a successful 15-year career in fitness. He opened two fitness facilities in his hometown of Dubai and also coaches mindset, discipline, fitness, and nutrition. His current business started during Covid and against all odds, has not just survived but thrived. His business now generates over $1,000,000 a year in revenue. Cyrus also works for the Royal Family in Dubai, UAE. Cyrus attributes his success to his ability to extract powerful lessons learned through massive trauma.






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Contact Info
Website: www.Boxica.ae
Podcast: Cyrus Rustom Show

Most Influential Person
My wife

Effect On Emotions










 Mindfulness has absolutely helped me deal with my emotions. This is something that I haven't mastered yet, either. I'm still reminding myself on a daily basis that I need to breathe and process things slowly.











Thoughts On Breathing
Wim Hof. Style of breathing is one method of breathing. It's actually quite fast. And it brings you into a certain state. But there are thousands of different ways to breathe. Wim Hof has one.
I prefer to slow breathe. And it would be a deep inhalation through the nose only.  Then it would be a long, slow exhalation.  And if you're listening to this right now and you've never really focused on your breathing before, I urge you to do 10 breaths like this.
In through the nose. Full deep breath. Hold at the top for two to three seconds. And  then let it out slowly.
And your goal is to try and exhale for 10 seconds.  If you do this,  not even 10 times, if you do this five times, you're going to be in a completely different state.  And that has helped me massively over the years.
And another method is box breathing.  I'm sure you're familiar with three seconds inhalation, three seconds hold, three seconds exhalation, three seconds hold.
Again, do that. I think with box breathing, you need a bit longer to feel the effects. But you will. Your mind will slow down.  You'll feel good, and you'll be able to think more clearly about the situation rather than just be wrapped up in the emotions of it.







 






Bullying Story


















I've been bullied before,  but at the age that it happened,  I wouldn't have been able to have told you what mindfulness  was.
I believe that a lot of the things they teach you in school are actually very irrelevant to life.  So  if I had been mindful at the time and I had more awareness, they wouldn't have bothered me so much.  I wish they had taught things in school that were more usable in life, like mindfulness. And other things like how to manage finances, how to think positively, how to have goals, and how to meditate. Also, how to breathe properly.
Nobody taught me how to breathe. The first time I did a breathing session with someone, I realized this was so powerful. For sure I would have gotten through the situation if I'd known how to breathe and be a little bit more mindful,



















Suggested Resources
Book: The Daily Stoic by Ryan Holiday and Stephen Hanselman

Related Episodes

Live As A Courageous Human; Clint Hatton


Allan Misner: Keep Balance To Find Encouragement and Enlightenment


Dr. Kim D’Eramo: Dynamic Doctor Encourages Mindfulness for Mind Body Health


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