My focus is shifting from, "what should I have customers do post-purchase" to "what should they do pre-purchase?"   Cue drum roll, cue lights; it's time to grab that tux and dig out that little black dress because - TODAY, your product is about to get the Hollywood Treatment.   I'm about to drop some gold here - so settle down and take notes ;-) WHEN OVER-DELIVERING IS A BAD MOVE   Recently I've been focusing on the small tweaks that you can make in your customer onboarding that create BIG effects.   There this time that I built  86 funnels (x2) for a promotion that Russell was doing for one of Stu McLaren’s products called Tribe.   When somebody purchases Tribe, they are given a step by step path to help them go through the program without overwhelm.   Let’s think about that for a moment…   Have you ever bought an online course and been so overwhelmed by the amount of content that you didn’t know where to start... or even worse, decided to ask for a refund?   Providing a massive amount of content often makes us feel great because we feel like we're over-delivering. However, bombarding a customer with too much information can actually freak them out - causing them to utter the dreaded “refund” word. (*gasp*)   Your customer is not looking to be overwhelmed; they're looking for a solution.   Since I launched my product, I've been thinking a lot about the concept of onboarding and success paths. I've been trying to figure out the most effective ways to hand-hold your customers into being successful.   There was a membership area that I built. It was by far the best members area I've ever created in my entire life. The problem was that it contained 200 hours of content.  It was packed with value, but it was just too much for most people to handle.   People were coming up to me saying: “I gotta quit my job to watch this! I'll never get through it." It was way too much stuff.   People felt so stressed that they started asking for refunds. If they didn't have time to consume all the content - they wouldn't get the result - so they asked for their money back. Not good, right?   So I started to create success paths that show customers exactly where they should start and what they should do if they want to achieve a certain result.   Your kind of giving your customer permission to focus on just one thing and holding their hand along the journey.   Creating a Success Path is a super effective way to increase customer satisfaction and reduce refund requests   We’ve just talked about the importance of a post-purchase success path for your customers… but what about before they purchase? What happens there?   Is it possible to create a pre-purchase success path to help you increase sales? The answer is a definite YES!   PRE-PURCHASE THE HOLLYWOOD WAY   Think about how Hollywood releases previews way before the movie gets released.   Can imagine what would happen if Hollywood didn't release previews? I mean, think about that. Our brains wouldn’t be pre-framed and loaded with anticipation. We wouldn’t look forward to the release dates and arrange to go to the movies with friends. A movie release would just slip out without much of an event.   It's like being really excited to go to a party or vacation. Sometimes, the most exciting bit is the anticipation and planning beforehand. THE BEST PART OF YOUR VACATION ISN’T WHAT YOU THINK   A 2010 study published in the journal Applied Research in Quality of Life, found that planning or anticipating your holiday often makes you happier than actually taking it. The happiest part of your vacation actually happens before you even begin your holiday   How does this work? I have a favorite story that explains what’s going on in our brains when this happens, so let me share it with you quickly… THE WARM/ COLD EXPERIMENT   There was a college class who were told that they would have a substitute teacher for the day.   Right before the substitute teacher came in to teach, the students were handed a bio