In their book “The Psychology of Sales Call Reluctance,” Shannon Goodson and George Dudley explain that call reluctance is the reason why 80% of new salespeople fail in their first year. We’re going to explore what call reluctance is, why people experience it, and the top 10 ways to overcome it.10 Tips for Overcoming Call Reluctance:Make a lot of callsKnow how everything worksAsk really good questionsUnderstand what you’re sellingBuild your bunkerGet mentoredHave conviction that you are helping people with their challengesEvery no is one step closer to a yesAsk yourself “What’s the worst that could happen?”Set up a goal to keep goingResources:Read: "The Psychology of Sales Call Reluctance"Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVA Media