In their book “The Psychology of Sales Call Reluctance,” Shannon Goodson and George Dudley explain that call reluctance is the reason why 80% of new salespeople fail in their first year. We’re going to explore what call reluctance is, why people experience it, and the top 10 ways to overcome it.
10 Tips for Overcoming Call Reluctance:
Make a lot of calls
Know how everything works
Ask really good questions
Understand what you’re selling
Build your bunker
Get mentored
Have conviction that you are helping people with their challenges
Every no is one step closer to a yes
Ask yourself “What’s the worst that could happen?”
Set up a goal to keep going



Resources:
Read: https://www.amazon.com/Psychology-Sales-Call-Reluctance-Earning/dp/0935907122 ("The Psychology of Sales Call Reluctance")



Connect on Instagram:
Seychelle Van Poole: https://www.instagram.com/seychellevp (@seychellevp)
Vija Williams: https://www.instagram.com/viavija (@viavija)
Sarah Reynolds: https://www.instagram.com/sarahreynoldsoji (@sarahreynoldsoji)
Wendy Papasan: https://www.instagram.com/wendypapasan (@wendypapasan)



Empire Building is a production of http://crate.media (Crate Media)