When Avengers: Endgame surpassed Avatar as the top-selling global release of all time in 2019, it looked like Marvel Studios was invincible.However, fast forward four years later and the picture looks very different.The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero fatigue with critics, audiences, and industry professionals losing faith in the franchise machine.The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the weekend, clocking lowest the MCU box office debut in the studio’s history.On the latest episode of Yeah, That’s Probably an Ad, Adweek's Europe brand editor, Rebecca Stewart is joined by senior producer, Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards recently released MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.During the conversation, they discussed the Marvel marketing machine, where Marvel’s brand downturn started, and how it can retain audiences who are losing interest in the IP itself.Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  They also unpack recent successful marketing efforts from Marvel, including the brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand or relaunch is in Marvel Studios’ future. Hosted on Acast. See acast.com/privacy for more information.