44 min listen
210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff
210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff
ratings:
Length:
35 minutes
Released:
Nov 9, 2023
Format:
Podcast episode
Description
Are you struggling with tracking attribution in e-commerce?
Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.
He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential.
Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.
00:00:22 - Meet the Founder of Blue Tusker: Andrew Math
00:00:49 - Mastering Omnichannel Marketing for E-commerce
00:08:37 - Effective Strategies to Drive Website Traffic
00:10:04 - Boost Your E-commerce Conversion Rate
00:10:58 - When to Consider Selling on Amazon
00:13:18 - Start on Amazon for Better Conversion Rates
00:27:25 - The Challenge of Attribution in E-commerce Marketing
Learn More About Blue Tuskr:
Website: https://www.bluetuskr.com
Follow Andrew:
LinkedIn: https://www.linkedin.com/in/andrewmaff/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.
He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential.
Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.
00:00:22 - Meet the Founder of Blue Tusker: Andrew Math
00:00:49 - Mastering Omnichannel Marketing for E-commerce
00:08:37 - Effective Strategies to Drive Website Traffic
00:10:04 - Boost Your E-commerce Conversion Rate
00:10:58 - When to Consider Selling on Amazon
00:13:18 - Start on Amazon for Better Conversion Rates
00:27:25 - The Challenge of Attribution in E-commerce Marketing
Learn More About Blue Tuskr:
Website: https://www.bluetuskr.com
Follow Andrew:
LinkedIn: https://www.linkedin.com/in/andrewmaff/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Released:
Nov 9, 2023
Format:
Podcast episode
Titles in the series (100)
37 - Email Marketing for eCommerce with Chase Dimond by The Marketing Millennials