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SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and F…

FromThe Official SaaStr Podcast: SaaS | Founders | Investors


SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and F…

FromThe Official SaaStr Podcast: SaaS | Founders | Investors

ratings:
Length:
45 minutes
Released:
Nov 9, 2023
Format:
Podcast episode

Description

In this new episode of CRO Confidential, we take a look at the proven customer acquisition strategies behind Toast's explosive growth to over $1.1B ARR. Hosted by Founders Fund Partner Sam Blond, this episode features the CRO of Toast Jonathan Vassil, who walks us through Toast's go-to-market and customer acquisition strategies. --------------------------------------------------------------------------------------------   This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.
Released:
Nov 9, 2023
Format:
Podcast episode

Titles in the series (100)

The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.