CSAT Podcast- 009 Why You Need a Personal Brand. Personal Branding is more important than it has ever been for your career, freelance business and your life. I don't care if you want work for someone for the rest of eternity... you need a personal brand. The job market is isn't exactly stable or reliable. A Personal Brand positions you for the next job, and can give you an income in between jobs, or let you quit a job you hate and do something you love.