CREATE SOMETHING AWESOME TODAY PODCAST 33 - STOP WORRYING ABOUT BEING RELEVANT
Chasing trends in an attempt to be relevant may win the short-term game, but you want to build a brand that you can live with for the rest of your life. Reputation is everything and you need to protect it at all cost. You also need to give your brand room to grow, since you want to be able to grow as a person.
SHOW NOTES FOR CSAT PODCAST 33
Don't Worry About Being Relevant, Become Undeniable

Build a Reputation You Can Be Proud Of
Create Brand Assets With a Long Shelf-life
Don't Chase Trends, Controversy or Clout
Don't Cultivate "Fickle Fans"
Protect Your Brand at All Cost
Think About Your Legacy
Stand By Your Values

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