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360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

FromThe Business Storytelling Show


360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

FromThe Business Storytelling Show

ratings:
Length:
32 minutes
Released:
Apr 29, 2021
Format:
Podcast episode

Description

Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.  
What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong? 
In this livestream discussion, Noz joined Christoph Trappe to discuss:

what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony
why sometimes more specialism and focus is a bad thing, and
the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.
Released:
Apr 29, 2021
Format:
Podcast episode

Titles in the series (100)

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking