15 min listen
Free vs Paid Content: Will clients buy if you give away a lot of free stuff?
Free vs Paid Content: Will clients buy if you give away a lot of free stuff?
ratings:
Length:
21 minutes
Released:
Apr 17, 2021
Format:
Podcast episode
Description
Does generosity have its limits? Let's say you decide to give away a lot of information to clients. How do you get them to come back to buy the rest of your information? Won't it overlap? Won't they get mad and demand a refund? Not necessarily. It all depends on how you go about about the free vs fee strategy. At Psychotactics, we give away hundreds of articles and an equal number of podcasts. We give away whole courses, reports and other goodies. And yet there are no shortage of buyers. How do you manage fee vs free? Let's find out in this episode.
Released:
Apr 17, 2021
Format:
Podcast episode
Titles in the series (100)
Stories That Cause Clients To Instantly Sit Up And Take Notice - Part Three: Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that's one of the elements that make storytelling incredibly powerful. To... by The Three Month Vacation Podcast