When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths. Click here to read the full transcript.