22 min listen
How To Choose Evocative Titles for your Book (Lessons from Malcolm Gladwell - Part Two)
How To Choose Evocative Titles for your Book (Lessons from Malcolm Gladwell - Part Two)
ratings:
Length:
34 minutes
Released:
Jun 16, 2018
Format:
Podcast episode
Description
Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that's just "meh?" And interestingly, when does a "meh" title work just fine. We go deep, but not too deep into how to create evocative titles. If you've ever struggled with a title, here's a system that will work almost every single time.
Released:
Jun 16, 2018
Format:
Podcast episode
Titles in the series (100)
Why Uniqueness Stories Are Better Than Slogans: When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it's not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or... by The Three Month Vacation Podcast