Trying to come up with a suitable name for your book or info-product seems like a nightmare What if you’re wrong? What if the name isn’t well received? However, there’s a way to make your book really stand out. And guess what? It’s not the title that matters. It’s the sub-title. Find out why we’ve been tackling things the wrong way and how to get a superb name for your book or information product/course before the day is done. -------- In this episode Sean talks about Part 1: Why your crappy name will bury your book/information product. Part 2: The critical role of the subtitle and what makes it stand out. Part 3: How to use a title and then add random interesting sub-titles. -------- My friend, Karen, was about to have her first child. As you’d expect, she was a bit apprehensive but also quite joyful. One of the reasons why she was so excited was the whole process of giving a name to her soon-to-be child. She had half a dozen books on “naming the child”. While we were visiting, we had a little conversation about the naming process and she went into a lengthy explanation about how she intended to name the child. Of course, I expected her son to have an interesting name. Several months later when I ran into Karen online, I asked her the name of her son. “Jack”, she said. “Jack?” I responded almost incredulously. “You went through all of those books, and all you could find was, Jack?” “Yes,” she said. “I was going to find a fancy name when I ran into an article that asked me to go to the doorway and call of the name of the kid 20 times in a day. It seemed easy to shout out “Jack”, then something like “Bertrand, so “Jack” it was. And that is how my friend, Karen named her first born. Your “firstborn” might need a slightly different process. Especially if your firstborn is a book – and you are called upon to name the book. This is where we go slightly mad. We’re not really sure how to name our products. Which is why this article is all about learning a structural method that will help you name your products. We will look at books or information products that already exist, and see how they have gone about the process. We will also take a look at what we’re doing at Psychotactics and how even when we understand the concept, we tend to get it wrong. Well, sometimes you can just get lazy. What are we going to cover? 1  Why your crappy name will bury your book/information product 2  The critical role of the subtitle and what makes it stand out? 3 how to use a title and then add random interesting sub-titles. All of these three steps are part of the journey that we need to take the name our information product. As always we need to start at the top, and that takes us to the first topic. 1) Why your crappy name will bury your book/information product. The list you see below are the successive names given to a single book. The author tried repeatedly to come up with a great name, but these were the names he came up with—despite putting in a great effort. See if you like any of the names. – The Parts Nobody Knows – To Love and Write Well – How Different It Was – With Due Respect – The Eye And the Ear. Have you heard of any of these books? Possibly not, because they never made it to the bookshelf. And the author, a “certain guy” called Ernest Hemingway, died before the book’s title was finalised. So what was the name of the book that made it to the shelves? It’s called “A Moveable Feast”. “A Moveable Feast” caught the attention of the editors and then the readers and became a bestseller (and has stayed high on the ‘books to read’ list). But it could have easily been dead in the water, with a title like “With Due Respect” or “The Eye and the Ear”. As it appears, it’s not enough to just write a great book—you can kill your book with a lousy name. So how do you name your books? The simple answer is to make it curious. And how do you make it curious? You use both the title and the sub-title to dramatic effect, that’s how. But let’s not start w