17 questions? Why have 17 questions in a testimonial? And what if the client won’t answer the questions? The reason for the 17 question testimonial is simple. It’s not a testimonial any more, it’s a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final result. It makes your testimonial stand out. In order to get this 17 question testimonial going, you have to have a strategy in place. This podcast shows you exactly what you need to do so that you can get the answers your business deserves. --------------- In this episode Sean talks about Part 1: Why you need to send instructions before asking the questions Part 2: Creating compartmentalisation: Bento Box Style Part 3: Why it’s a mistake not to send examples Right click here and ‘save as’ to download this episode to your computer. ------------------ A few billion years ago something quite amazing—and destructive—occurred on Earth. Oxygen was produced for the first time. If you were to go back into Earth’s history, you’d choke and die quickly And that’s because the Earth’s atmosphere mostly consisted of Nitrogen, water vapor, carbon dioxide—plenty of carbon dioxide from all those erupting volcanoes—and methane. And then between 2.3-2.4 billion years ago, life began to undergo an amazing transformation on the ocean floor. A bunch of photosynthetic microbes called cyanobacteria started harnessing the Sun’s energy and converted the carbon dioxide and water into food. And what was the waste product of these cyanobacteria? Yes, it was oxygen. Life-harnessing bacteria began to spread to any surface in the sea and  creating huge amounts of oxygen. But this oxygen didn’t go very far. The oceans were packed with dissolved iron, and you know what happens when iron mixes with oxygen? Sure you do. You get rust. The oceans literally rusted and for hundreds of millions the iron in the ocean sucked up the available oxygen. For about 700 million years of rusting, the oceans ran out of iron. There was just one minor issue: the cyanobacteria were still producing immense amounts of oxygen. Where would all this oxygen go? Into the atmosphere, that’s where it all went The oxygen had to escape and it made its way into the Earth’s atmosphere. In the billion years that were to follow the Earth began to change from a place where you could hardly breathe, to one that had a bounty of oxygen. Something similar applies you’re dealing with testimonials for your business At first the testimonials you get are weak, almost impossible to use. Then as time passes, and if you use the six-questions from The Brain Audit, you’ll get testimonials that are more oxygenated. But for you to create a great oxidation event, you need the power of the 17-Question testimonial. And the reason why you need this 17-Question testimonial is because it catapults your testimonials into an experience. Instead of just reading yet another testimonial, the prospect feels the ups, down, twists, turns and final result. Let’s go into the land of the 17-Question testimonial and explore three elements: 1) Why you need to send instructions before asking the questions 2)  Creating compartmentalisation: Bento box style 3) Why it’s a mistake not to send examples First, what are the seventeen questions? We’d want to get that out of the way, so here goes: 1) What was your primary reason for taking this course? 2) Describe how you used to approach writing before this course began 3) Describe how things changed about mid-way into the course 4) Describe how you feel now, towards the end of this course 5) Can you tell us about your experience with the group and the difference it made? 6) Can you tell us why the forum helped? And where it helped? 7) Can you describe to a newcomer how this course is taught? ( teaching methodology) 8- Describe Sean as a teacher 9) Did you have any personal experience (e.g. The moment I understood the one-word, it was a special moment because in the past….etc). 10) What w