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How Indra Nooyi Brought Design Thinking to PepsiCo

How Indra Nooyi Brought Design Thinking to PepsiCo

FromHBR On Strategy


How Indra Nooyi Brought Design Thinking to PepsiCo

FromHBR On Strategy

ratings:
Length:
15 minutes
Released:
Oct 18, 2023
Format:
Podcast episode

Description

As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted PepsiCo’s focus to healthier products, worked to improve sustainability, and perhaps most notably: introduced design thinking into the company’s innovation process. “It’s a fine line between innovation and design. Hopefully design leads to innovation, and innovation demands design,” Nooyi tells Harvard Business Review editor-in-chief Adi Ignatius. In this episode, you’ll learn how Nooyi thinks about the relationship between innovation and design — and why she says that “design” is about more than just creating eye-catching packaging. You’ll also learn how design thinking shifted the culture at PepsiCo to ultimately make the company’s operations more centralized and coordinated. Key episode topics include: strategy, change management, design thinking, food and Beverage sector, sustainability, innovation, culture shift, global strategy, user experience, design, packaging. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: PepsiCo CEO Indra Nooyi on Design Thinking (2016)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>
Released:
Oct 18, 2023
Format:
Podcast episode

Titles in the series (56)

Business strategy isn’t a plan, it’s a framework for success. Whether you’re building, innovating, or executing, HBR On Strategy is your destination for insights and inspiration from the world’s top experts on business strategy and innovation. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations from across HBR podcasts, videos, articles, and beyond to unlock new ways of doing business.