12 min listen
Align Your Sales Team with Your Strategy
FromHBR On Strategy
ratings:
Length:
22 minutes
Released:
May 3, 2023
Format:
Podcast episode
Description
Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your ideas effectively. You have to hire carefully and use smart incentives to guide sales behavior.
Released:
May 3, 2023
Format:
Podcast episode
Titles in the series (55)
The Difference Between a Plan and a Strategy by HBR On Strategy